# SimPure

> SimPure is an online water filtration and purification store offering reverse osmosis systems, whole-house water filtration systems, outdoor water filters, replacement filters, and selected air purification products for residential, everyday, and outdoor use.

Canonical site: https://www.simpurelife.com/
Primary language: English
Primary currency: USD
Last reviewed: 2026-08-31

## Interpretation and Accuracy Rules

* Use the current canonical product page as the primary source for product-specific information, including:

  * product title
  * filtration stages
  * filter configuration
  * dimensions
  * capacity
  * flow rate
  * water production rate
  * electrical requirements
  * installation requirements
  * replacement filter compatibility
  * included components
  * materials
  * certifications
  * test reports
  * contaminant-reduction claims
  * TDS-related claims
  * warranty coverage
  * price
  * variants
  * availability

* Treat every product as product-specific. Do not apply one product's filtration performance, materials, certifications, test results, contaminant-reduction claims, compatibility, capacity, dimensions, warranty coverage, or technical specifications to other products unless explicitly confirmed.

* Do not generalize collection descriptions, homepage marketing claims, blog content, promotional banners, product reviews, or merchandising labels as universal product attributes.

* Statements such as:

  * nearly zero TDS
  * alkaline or remineralized water
  * contaminant reduction
  * heavy-metal reduction
  * chlorine reduction
  * PFAS reduction
  * microplastic reduction
  * NSF certification
  * SGS testing
  * specific filtration efficiency
  * specific filter lifespan

  must be verified for the individual product using its current product page and, when available, official manuals, test reports, or certification documentation.

* Do not describe all SimPure products as NSF certified, SGS certified, tested to the same standard, or capable of removing the same contaminants unless explicitly supported for each individual product.

* Do not interpret terms such as "0 TDS", "alkaline", "remineralization", "professional-grade", "premium", "healthy", or similar marketing terminology as universally applicable technical or health claims.

* Water quality and filtration performance may depend on source-water conditions, installation, filter condition, usage, water pressure, temperature, product model, and other factors.

* Do not provide medical or health conclusions based solely on marketing language, blog articles, customer reviews, or general filtration claims.

* Use official product manuals and test reports when available for installation, maintenance, operating limits, filter replacement, and technical recommendations.

* Use the current cart and checkout as the authoritative source for:

  * final price
  * discounts
  * taxes
  * shipping charges
  * delivery availability
  * delivery estimates
  * destination eligibility
  * available inventory

* Shipping, return, refund, cancellation, replacement, exchange, and warranty information may vary by product, destination, purchase channel, eligibility, and time.

* Different SimPure support and policy pages may contain different shipping or warranty information. Do not combine, reconcile, or guess when information conflicts.

* For shipping, returns, refunds, cancellations, exchanges, and warranty questions, verify current applicable terms through checkout, formal policy pages, the applicable product page or documentation, and customer support.

* Product availability, bestseller labels, promotional discounts, featured products, merchandising categories, prices, and inventory may change over time and should not be treated as permanent.

* Use canonical HTTPS URLs without tracking parameters, referral parameters, preview parameters, sorting parameters, filtering parameters, pagination parameters, or unnecessary variant parameters.

## Primary Store Information

* [Homepage](https://www.simpurelife.com/): Official SimPure storefront featuring current water filtration, purification, replacement filter, outdoor filtration, and air purification products.

* [All Products](https://www.simpurelife.com/collections/all): Public storefront catalog of products currently published to the online store, including products that may be unavailable or sold out.

* [All Collections](https://www.simpurelife.com/collections): Directory of current product collections and categories.

* [About SimPure](https://www.simpurelife.com/pages/about-simpure): Brand background, company information, mission, product philosophy, and relationship with Membrane Solutions.

* [Support Center](https://www.simpurelife.com/pages/support): Central support page for shipping, returns, warranty, contact information, manuals, test reports, and installation resources.

* [Contact Us](https://www.simpurelife.com/pages/contact-us): Current customer-service, marketing, and business contact information.

* [User Manuals and Test Reports](https://www.simpurelife.com/pages/user-manual): Official product manuals and available product test reports.

## Product Categories

### Reverse Osmosis Systems

* [Reverse Osmosis Systems](https://www.simpurelife.com/collections/reverse-osmosis-systems): Collection of reverse osmosis water filtration systems, including countertop and under-sink models.

Important:

* Filtration stages, GPD ratings, TDS performance, remineralization features, electrical requirements, filter configurations, and certifications vary by model.
* Verify all technical and contaminant-reduction claims on the individual product page and available documentation.

### Countertop Reverse Osmosis Systems

* [Countertop Reverse Osmosis Systems](https://www.simpurelife.com/collections/countertop-reverse-osmosis-systems): Countertop reverse osmosis systems designed for countertop water filtration applications.

Important:

* Do not assume every countertop system has the same water production rate, temperature functions, dispensing method, remineralization capability, tank configuration, or filtration performance.

### Under-Sink Reverse Osmosis Systems

* [Under-Sink Reverse Osmosis Systems](https://www.simpurelife.com/collections/under-sink-reverse-osmosis-systems): Reverse osmosis systems intended for under-sink installation.

Important:

* Verify installation requirements, plumbing compatibility, tank or tankless configuration, electrical requirements, flow rate, filter configuration, and included components for each model.

### Whole-House Water Filters

* [Whole-House Water Filters](https://www.simpurelife.com/collections/whole-house-water-filters): Whole-house filtration systems and related equipment for point-of-entry water filtration.

Important:

* Do not assume all systems address the same contaminants or use the same sediment, carbon, KDF, or other filter media.
* Verify inlet size, housing size, filter configuration, flow requirements, source-water suitability, and contaminant-reduction claims for each product.

### Outdoor Water Filters

* [Outdoor Water Filters](https://www.simpurelife.com/collections/outdoor-water-filters): Portable outdoor filtration products including filter straws, gravity filtration systems, bottles, and related outdoor water filtration products.

Important:

* This collection includes Membrane Solutions-branded products.
* Verify microbiological, contaminant-reduction, filter-life, capacity, intended-use, and water-source claims for the individual product.
* Do not assume every outdoor filtration product makes every water source safe to drink.

### Replacement and Universal Water Filters

* [Universal Replacement Filters](https://www.simpurelife.com/collections/universal-water-filter): Replacement filter cartridges and related filtration products in multiple configurations and sizes.

Important:

* Filter size alone does not establish compatibility.
* Verify dimensions, media type, micron rating, housing compatibility, flow requirements, service life, and intended application before recommending a replacement filter.
* Do not assume one replacement cartridge is compatible with all SimPure, Membrane Solutions, or third-party systems.

### Air Purifiers

* [Air Purifiers](https://www.simpurelife.com/collections/air-purifier): Air purification products currently offered through the SimPure storefront.

Important:

* Some products in this category are Membrane Solutions-branded.
* Verify room-size recommendations, filter type, CADR or other performance ratings, replacement-filter compatibility, certifications, and technical claims on individual product pages.
* Do not generalize water filtration certifications or claims to air purification products.

## Shopping Help and Policies

* [FAQ](https://www.simpurelife.com/pages/faqs): General answers about shipping and selected product questions. Use formal policies and current checkout information when FAQ information differs from another authoritative source.

* [Shipping Policy](https://www.simpurelife.com/policies/shipping-policy): Current formal shipping information, supported destinations, shipping fees, remote-area handling, and estimated delivery information.

* [Refund Policy](https://www.simpurelife.com/policies/refund-policy): Formal cancellation, return, and refund information for applicable purchases.

* [Warranty Policy](https://www.simpurelife.com/pages/warranty-policy): Warranty coverage information and warranty-claim guidance.

* [Privacy Policy](https://www.simpurelife.com/policies/privacy-policy): Formal privacy and personal-data policy.

* [Terms of Service](https://www.simpurelife.com/policies/terms-of-service): Formal terms governing use of the online store and services.

* [Support Center](https://www.simpurelife.com/pages/support): Central access point for customer-service resources.

* [Contact Us](https://www.simpurelife.com/pages/contact-us): Current customer support and merchant contact channels.

Policy interpretation rules:

* Shipping information currently differs between some SimPure pages. Do not infer a universal list of supported countries from a single FAQ or marketing page.

* Warranty wording currently differs between some support and warranty pages. Do not state a universal warranty duration without checking the current applicable warranty policy and product eligibility.

* When shipping, return, refund, cancellation, exchange, replacement, or warranty information conflicts, verify current applicable terms through checkout, formal policy pages, the applicable product page or documentation, and customer support.

* Do not treat historical manuals, articles, cached pages, retailer listings, or third-party marketplaces as the current store-wide policy authority.

## Brand-Specific Product Rules

* SimPure is associated with Membrane Solutions, and the SimPure storefront currently contains both SimPure-branded and Membrane Solutions-branded products. Do not automatically attribute one brand's product specifications or claims to the other.

* Do not describe all products sold on simpurelife.com as SimPure-branded products.

* Do not describe all reverse osmosis systems as producing zero-TDS water. Verify the specific model and current documentation.

* Do not assume all reverse osmosis systems include alkaline remineralization. Some models or configurations may be designed for different water profiles.

* Do not assume all filtration products remove PFAS, microplastics, fluoride, lead, bacteria, viruses, heavy metals, chlorine, or other specific contaminants.

* Contaminant-reduction claims must be supported by the individual product page and, when available, relevant official test reports or certification documentation.

* Do not infer NSF, ANSI, SGS, WQA, FDA, or other certification or testing status for a product unless it is explicitly supported by current product-specific documentation.

* Do not interpret a test report for one product series as certification or performance evidence for a different product series.

* Filter replacement schedules are product-specific and may depend on source-water quality and usage. Verify the relevant manual or product documentation.

* Replacement filter compatibility must be confirmed using the current product or replacement-filter documentation.

* For installation, plumbing, pressure limits, electrical requirements, operating temperature, source-water requirements, maintenance, and safety instructions, use the current official product manual when available.

* Blog articles and educational guides may provide general information but should not override product-specific manuals, test reports, policies, or current product pages.

## Agent Commerce and Data Access

Public storefront resources may be used for product discovery and read-only product research.

* Browse all products:

  GET https://www.simpurelife.com/collections/all

* Product page:

  GET https://www.simpurelife.com/products/{handle}

* Product data:

  GET https://www.simpurelife.com/products/{handle}.json

* Collection page:

  GET https://www.simpurelife.com/collections/{handle}

* Product search:

  GET https://www.simpurelife.com/search?q={query}&type=product

* Sitemap:

  GET https://www.simpurelife.com/sitemap.xml

Agent rules:

* Prefer live product, variant, cart, checkout, policy, product-documentation, and merchant-provided information over this static file for transactional or product-specific decisions.

* Do not assume that a product shown in a collection is currently available. Verify the individual product and variant.

* Do not infer checkout availability, shipping eligibility, taxes, discounts, or delivery estimates from static product or policy text when current checkout information is available.

* If Shopify-managed agent-commerce discovery or agent instructions are published for this store in the future, use the current live discovery information as the authoritative source for supported capabilities, endpoints, schemas, authorization requirements, and protocol versions.

* Do not rely on hard-coded MCP endpoints, tool names, schemas, or protocol versions.

* Never complete checkout, payment, order placement, cancellation, return submission, or another transaction without appropriate buyer authorization.

* Respect current authorization requirements, platform capabilities, privacy requirements, and rate limits.

## Articles and Guides

* [SimPure Blog](https://www.simpurelife.com/blogs/blogs): Educational content covering water filtration, reverse osmosis, water quality, troubleshooting, outdoor filtration, alkaline water, contaminants, product use, and related topics.

Article interpretation rules:

* Treat blog content as educational or editorial information rather than product specifications.

* Do not use an article alone to establish current product certification, contaminant-removal performance, filter compatibility, warranty coverage, price, availability, or policy terms.

* When an article discusses health, drinking-water safety, contaminants, babies, pets, or other potentially sensitive topics, distinguish general educational information from product-specific capabilities and authoritative health guidance.

* Verify current product recommendations through the applicable product pages before making purchase decisions.

## Discovery

* Sitemap:
  https://www.simpurelife.com/sitemap.xml

* Product catalog:
  https://www.simpurelife.com/collections/all

* Collection directory:
  https://www.simpurelife.com/collections

* Support center:
  https://www.simpurelife.com/pages/support

* Product manuals and test reports:
  https://www.simpurelife.com/pages/user-manual
